about LESSA

  • Connection is the Ultimate Currency.

    LESSA was founded on a simple question: What truly helps people feel connected?

    For brands in the Travel, Tourism, and Adventure Lifestyle sectors, connection is everything. But in the race to create endless content, authenticity is often lost. LESSA exists to bridge that gap, embedding genuine connection and emotion into every photo and short-form video we produce.

  • Elevate and Connect.

    The mission of LESSA is to strategically empower Travel, Tourism, and Adventure Lifestyle brands.

    We deliver high-performing visual content that cuts through the complexity of the digital space. Our focus is to produce stunning photo and short-form video that builds emotional resonance with your audience, leading to measurable engagement and growth. We help your brand thrive by translating your core values into captivating visual stories.

  • Strategy Meets Storytelling.

    LESSA’s unique value is the seamless integration of business rigor and authentic creativity.

    We don't just capture beautiful content; we solve business challenges. We approach every project with strategic clarity, ensuring the visual assets are designed to drive engagement, growth, and long-term trust. This blend of business-minded strategy and empathetic storytelling is what makes our work both beautiful and effective.

The Founder, Sandrine

Sandrine Lessard, MBA, built LESSA by intentionally fusing years of business experience with a deep creative passion. Her background ensures every visual asset is not just compelling, but strategically essential:

  • The Strategic Foundation: Years in SaaS sales taught her to understand real business challenges, ask the right questions, and build long-term trust.

  • The Narrative Edge: Her experience in Red Bull Marketing sharpened her ability to craft bold, high-impact narratives that command attention.

  • The Human Element: Grounded by teaching yoga and a passion for outdoor sports, she maintains a core belief that the future of work is deeply human, a principle she embeds in every client connection and visual story.

Sandrine leads LESSA as the space where this blend of strategic thinking and authentic connection meets the power of visual media.