The North Face

As a brand ambassador for The North Face trail running division, our founder Sandrine bridges the gap between athleticism and creative storytelling. For this ongoing collaboration, we captured the heartbeat of their community events from every angle—translating the grit of the trail into a polished visual narrative.

The primary objective was to produce a comprehensive content suite, ranging from professional lifestyle photography to high-energy video and real-time social content, all showcasing the authentic outdoor adventure vibe that defines the brand.