I AM MAI

To capture the sun-drenched essence of I AM MAI, LESSA Creative Studio produced an elevated visual narrative for their upcoming Byron Bay surfwear collection.

The primary objective was to capture high-end lifestyle and product photography that highlights the brand’s coastal aesthetic and the functional elegance of each piece. To complement these polished stills, immersive BTS video content was produced to build organic hype, providing an evocative preview that invites followers to envision themselves catching waves in the new designs.