Parmi Lifewear

To capture the high-end performance of Parmi Lifewear, LESSA Creative Studio was brought on-site to document their athletes during the renowned La Classique Tremblant trail race.

The primary objective was to produce authentic lifestyle and action photography that highlights the brand’s functional elegance on real athletes in a competitive environment. To complement these dynamic stills, a cinematic video was produced to create an immersive preview that invites followers to envision the brand’s versatility in the wild.