Project Overview

Captured in the heat of competition, this project for Parmi Lifewear focused on documenting their athletes during a trail running race.

Beyond delivering action photography that showcased the gear in motion, the collaboration included the production of a high-quality, short-form film designed for maximum social media impact. By integrating a storytelling-driven edit from the photographer’s perspective, to offers a captivating, "behind-the-lens" narrative that connects the audience to the spirit of the brand.